Product Owner (Loyalty)

About the Innovation Team (OTP LAB)
OTP Bank has established its Innovation Department, OTP LAB to foster new ideas and support the bank to exploit its innovation potential. Within OTP LAB we have started a Beyond Banking operation whose aim is to scale ventures in a profitable way and ultimately integrate these organisations into the entire banking ecosystem. As our next milestone we aim to design a group-wide loyalty structure for our core and non-core (beyond-banking) operations. We offer you to join an entrepreneurial, dynamic and rapidly growing team, and shape the future of banking. This is a fantastic opportunity for an experienced professional to make real impact within one of the largest financial groups in CEE.

Job overview
As the Loyalty Product Owner, you will play a critical role in driving the success of our customer loyalty program by owning and managing the loyalty product roadmap, strategy, and execution. You will work closely with cross-functional teams including OTP business department (e.g. Daily Banking, Retail Lending), technology, data analytics, and customer experience to deliver a world-class loyalty experience that drives customer retention, engagement, and lifetime value. Your key focus will be on creating seamless, innovative, and value-driven loyalty solutions that cater to our customer base, ensuring continuous improvement of the program.
 

Responsibilities:

• Product Strategy & Vision
  • Define product roadmap for the loyalty commercial stream, aligning it with business goals and customer needs.
  • Continuously analyze market trends, customer feedback, and competitive benchmarks to improve and innovate the loyalty offering.
  • Supporting KPI setting for loyalty program performance and ensure ongoing optimization to meet business objectives.
• Product Roadmap & Execution
  • Develop and prioritize the product backlog based on business value, customer insights, and customer facing channels.
  • Professional support to the end-to-end development lifecycle of loyalty program features, from ideation to execution and rollout.
  • Collaborate with UX/UI teams to create intuitive customer journeys that enhance program engagement and satisfaction.
• Cross-Functional Collaboration
  • Work closely with business marketing, product and process teams to align loyalty initiatives with broader marketing campaigns, promotions, and communication strategies.
  • Partner with data analytics teams to derive insights from customer data and use these insights to drive personalization and segmentation within the program.
  • Collaborate with IT and engineering teams to ensure seamless integration of loyalty systems across digital and physical touchpoints.
• Customer-Centric Focus
  • Gather and incorporate customer feedback into product features and functionality, ensuring that the program resonates with customer expectations.
  • Monitor program effectiveness and customer behavior to drive improvements, enhancements, and features that elevate customer loyalty.
• Stakeholder Management
  • Manage vendor relationships, where applicable, to ensure the delivery of third-party services that support loyalty initiatives.

Requirements:

• 5+ years of experience in product management, with at least 2-3 years in managing loyalty programs or customer engagement products.
• Proven track record of successfully delivering customer-centric products and features in a fast-paced environment.
• Strong knowledge of loyalty systems, CRM platforms, and customer segmentation techniques.
• Excellent project management skills with the ability to manage multiple initiatives concurrently.
• Strong data-driven mindset with experience using analytics to inform decision-making.
• Familiarity with Agile/Scrum methodologies.
• Excellent communication and stakeholder management skills.
• Bachelor’s degree in business, marketing, technology, or a related field; a Master's degree is a plus.

Advantages:

• Experience in conducting user research and usability testing.
• Knowledge of front-end development principles and capabilities.
• Knowledge of Agile methodologies and management tools such as JIRA and Confluence.
• You have a profound understanding of loyalty programs.
• Experience in banking industry.
• Experience working in retail, hospitality, or e-commerce industries.
• Understanding of gamification strategies and personalization techniques within loyalty programs.

We offer:

• Long-term, stable employment
• Exciting challenges in the only leading banking group in Central and Eastern Europe where strategic decisions are made in Budapest
• Participation in "once in a lifetime" money market projects
• Attractive salary and variety of benefits (e.g. life insurance, private health insurance, SZÉP card, private pension fund contribution)
• Professional development opportunities
• Supportive team and a good working environment with high standards 
• Home office opportunity