CRM Business Analyst

Together we make an impact!

OTP Bank is a leading banking group in Central and Eastern Europe. As one of the largest employers in Hungary, we provide long term employment opportunity. Our mission is to shape the future by building on our traditions and continuously working on innovative solutions.

The CRM development and campaign management teams main mission is to support OTP Bank’s sales and customer care processes and operation with well-established and advanced CRM solutions and capabilities. The CRM became in last 20 years one of the fastest developed area at OTP Bank. Hence the solutions, the processes and the operations are continuously enhanced and renewed, the Bank has outstanding capabilities in financial services sector in Hungary. For more than 5 years we work in agile environment and organisation, that empowers working in cross functional teams with business, IT and commercial colleagues on a daily base.

This is a fantastic opportunity for an experienced professional to make real impact within one of the largest financial groups in CEE.

As a Business Analyst (Loyalty), you will bridge the gap between business needs and technical solutions for our CRM development project.  You will play a crucial role in defining and delivering CRM initiatives by collaborating with sales and customer care and IT development teams. This role requires strong analytical skills, an understanding of system architecture, and the ability to translate business requirements into technical specifications.

CRM Business Analyst

We count on you in these tasks:

• Collect, document, and translate business requirements into technical specifications for development teams regarding CRM developments
• Work closely with sales and customer care, product and IT teams to design and implement the new cloud-based CRM solution.
• Ensure that all technical requirements are feasible, scalable, and aligned with the organization’s technology stack and capabilities.
•  Serve as a key person for the new CRM platform at development, enhancements and the implementation of new feature
•  Collaborate with vendors, third-party providers, at all stages of development and implementation.
•  Define testing requirements, create test cases, and ensure thorough user acceptance testing (UAT) before launching new loyalty features or system updates.
• Analyze and map out data flows between systems to ensure the seamless exchange of customer and loyalty-related data across various platforms.

You are welcome to apply if you have

• 5 years of experience at CRM development area.
• Experience in CRM campaign management of CRM solution development (Ms Dynamics/Sales Force/Terradata/Unica etc)
• Experience in translating business needs into technical specifications
• Strong problem-solving skills with the ability to diagnose technical issues and recommend effective solutions.
• Excellent communication skills with the ability to work cross-functionally and with both technical and non-technical teams.

Why it is good to join us

• Hungary's largest financial player provides you with predictability, stability, and development opportunities
• As an innovative employer, we offer a comprehensive training system, career opportunities, and support in your professional development
• A friendly, open team awaits you, where we provide solutions to our customers' needs every day and also pay attention to each other
• We offer competitive benefit and cafeteria package
• We provide a private health insurance service package and support your health fund and voluntary pension savings
• We offer numerous employee discounts (e.g., for mobile phones, loans, bank accounts, vacations)
• Hybrid work

Your future workplace:  

• Budapest, XIII. district