Business Analyst (Loyalty)

About the Innovation Team (OTP LAB)
OTP Bank has established its Innovation Department, OTP LAB to foster new ideas and support the bank to exploit its innovation potential. Within OTP LAB we have started a Beyond Banking operation whose aim is to scale ventures in a profitable way and ultimately integrate these organisations into the entire banking ecosystem. As our next milestone we aim to design a group-wide loyalty structure for our core and non-core (beyond-banking) operations. We offer you to join an entrepreneurial, dynamic and rapidly growing team, and shape the future of banking. This is a fantastic opportunity for an experienced professional to make real impact within one of the largest financial groups in CEE.

Job Overview
As a Business Analyst (Loyalty), you will bridge the gap between business needs and technical solutions for our loyalty program. You will play a crucial role in defining and delivering loyalty initiatives by collaborating with product, IT, and development teams. This role requires strong analytical skills, an understanding of system architecture, and the ability to translate business requirements into technical specifications. You will also drive the implementation of technology solutions that improve customer engagement, program scalability, and performance.

Responsibilities

• Solution Design:
  • Gather, document, and translate business requirements into detailed technical specifications for development teams. 
  • Work closely with Design, product and IT teams to design and implement technology solutions that support the loyalty program’s objectives.
  • Ensure that all technical requirements are feasible, scalable, and aligned with the organization’s technology stack and capabilities.
• Loyalty Platform Management:
  • Serve as a key technical person for loyalty platform purchasing, deployment, configuration and enhancements, including managing the implementation of new features, rewards systems, and customer-facing functionalities.
  • Collaborate with vendors, third-party providers, and internal teams to manage platform upgrades, new integrations, and troubleshooting.
• Testing & Quality Assurance:
  • Define testing requirements, create test cases, and ensure thorough user acceptance testing (UAT) before launching new loyalty features or system updates.
  • Ensure that loyalty program enhancements are properly tested and validated against both business and technical requirements.
• System Integration & Data Flow:
  • Analyze and map out data flows between systems to ensure the seamless exchange of customer and loyalty-related data across various platforms.
  • Identify and address data integrity, security, and compliance issues, ensuring all customer data is protected.
• Collaboration & Stakeholder Communication:
  • Present technical insights and updates in a clear, concise manner to non-technical stakeholders, translating complex technical concepts into business terms.
  • Ensure all relevant parties are informed of technical changes, timelines, and impacts on the customer experience.
     

Requirements

• 3-5 years of experience as a business analyst, with a strong focus on customer facing technology development.
• Experience in translating business needs into technical specifications and managing the full project lifecycle, from conception to deployment.
• Familiarity with Agile and Scrum methodologies, including the ability to write user stories, manage backlogs, and perform sprint planning.
• Experience with CRM and loyalty platforms, such as Salesforce, Microsoft Dynamics, or similar.
• Strong problem-solving skills with the ability to diagnose technical issues and recommend effective solutions.
• Excellent communication skills with the ability to work cross-functionally and with both technical and non-technical teams.
• Bachelor’s degree (or equivalent) in Computer Science, Information Systems, Engineering, Business Administration. A Master’s degree or technical certification is a plus.

Advantages

• Experience in the retail, e-commerce, or consumer technology industries.
• Hands-on experience with data integration projects, API management, and cloud-based loyalty systems.
• Familiarity with cybersecurity principles, especially regarding customer data protection and compliance.
• Knowledge of front-end development principles and capabilities
• Knowledge of Agile methodologies and management tools such as JIRA and Confluence
• experience in banking industry

What we offer

• Long-term, stable employment
• Exciting challenges in the only leading banking group in Central and Eastern Europe where strategic decisions are made in Budapest
• Participation in "once in a lifetime" money market projects
• Attractive salary and variety of benefits (e.g. life insurance, private health insurance, SZÉP card, private pension fund contribution)
• Professional development opportunities (e.g. access to O'Reilly, Udemy and Microsoft Learning Platforms)
• Supportive team and a good working environment with high standards 
• Home office opportunity