Ad Server & Programmatic Specialist
Budapest, HU, 1131
Ad Server & Programmatic Specialist
Join OTP Bank’s Digital Growth Team!
We are looking for a new team member to join our expanding Digital Growth Domain, where we are shaping the internal digital marketing agency. Our mission is to create innovative, data-driven digital sales and marketing solutions that elevate customer experiences across OTP Bank.
Why Join Us?
Our goal is to optimize every step of the customer journey, ensuring seamless experiences for both current and prospective customers. This means:
- Overseeing the entire digital journey – from awareness to conversion
- Managing both paid and owned media effectively
- Driving conversion optimization processes
- Collaborating closely with teams that directly shape client-facing platforms
As an Ad Server & Programmatic Specialist, you’ll:
- play a key role in driving online advertising success,
- leveraging programmatic media,
- ad serving technologies, and analytics to optimize performance.
Your Role & Responsibilities:
- Programmatic & Display Campaign Management
- Minimum 2 years of hands-on experience in display and/or programmatic campaign management
- Ability to set up and manage campaigns in Display & Video 360 (DV360) and Campaign Manager 360
- Understanding of digital display, programmatic buying, and their role in the media mix
- Analytics & Optimization
- Basic GA4 knowledge: Ability to analyze performance and suggest optimizations
- Experience in creating custom reports is a plus, but not mandatory
- Data & Reporting
- Excel skills: VLOOKUP and pivot tables are essential; XLOOKUP and CONCATENATE are a plus
- Looker Studio: Ability to compile basic reports pulling data from Google sources
- Tracking & Collaboration
- GTM skills are welcome but not required – you’ll work with our measurement team
- Strong analytical mindset with the ability to identify areas for improvement in the performance marketing ecosystem
- Ability to understand the bigger picture and contribute to the company’s overall marketing strategy
- Language Skills
- English proficiency is required – you should be comfortable working in an English-speaking environment
What We Offer:
🚀A solid foundation within a growing, innovative team
🎓 Workshops, conferences, and training opportunities
📈 A clear career path & long-term growth potential
🏦 A stable, continuously developing organization
💰 Competitive salary & benefits package (pension fund, private health insurance, etc.)
🏡 Flexible work-life balance – focus on results, not hours
🌍 A modern, inspiring office environment in one of Hungary’s top office complexes
🏠 Multiple home office days per week
Are You Ready to Make an Impact?
If you’re passionate about programmatic advertising, data-driven marketing, and digital innovation, we’d love to hear from you! Join us and be part of a team that’s redefining digital marketing at OTP Bank.